Flo Dance Wear

FLO is the creation of Felicia Leoncelli, a former senior artist with the Australian Ballet Company and now more importantly; mother of two beautiful children.

Felicia was a senior dancer with the Australian Ballet for over 10 years dancing the Principal Roles in such classics such as Copelia, Don Quixote, The Nutcracker and Swan Lake. Felicia was also a dynamic contemporary dancer leading the Australian Ballet as she danced in theatres across Australia and worldwide, including New York, Shanghai Tokyo, Paris and London.

With the arrival of Motherhood Felicia started looking for the very best clothes for her little girl, fabrics that were fun and beautiful but also the most comfortable to dance, play and move in. After much frustration with the inability to find what she was looking for, Felicia decided to create her own label and ‘FLO’ was born.